Advertising The Good The Bad And The Ugly
Posted by | Posted in Marketing and Advertising | Posted on 10-04-2010
Today we’re going to look at different ways of marketing and advertising your business. Here we’re going to cover ways which do and do not produce results. Whether you have an online business or a regular brick and mortar business, we will cover advertising for both.
Whenever I hear “advertising” the first thing I think of are TV and radio commercials. This form of advertising has been around since the beginning of radio and TV. And is often thought of as the best type of advertising money can buy. This form of advertising can also be used with any type of business, whether it is a website for a sandwich shop. The drawback is that this form of advertising is the most expensive of all.
Another form of advertising is newspaper advertising. All many people overlook this form of advertising it can truly produce some amazing results. Is also much less expensive than TV or radio ads. You also have versatility on where to place your ads. For example if you have a larger budget you could place a five by seven ad somewhere throughout the newspaper. If you have a smaller budget you could simply place an ad in the classified section which is much less expensive.
If you have an online business you obviously have a website, however more and more offline businesses are also building websites in order to keep up in today’s world. One of the best forms of advertising for any website is search engine marketing. This is the tedious process of optimizing your web page and building links from other web pages that point to your site. The goal of course is to have your website appear in the search engine results when you’re targeted key words are keyed in. Some people however, choose to use paid per click marketing. Which is where your ad will be shown and you’ll need to pay a small fee each time your ad is clicked.
One form of advertising which is a complete waste of time and effort are traffic exchanges. This is where you look at someone’s website and they’d look at your website. The problem with this advertising is that no one really wants to see other people’s websites. They are just there so that other people will see their website.
The latest type of advertising, which is relatively new to the last few years is SMS mobile marketing. Somewhere along the line I’m sure you have heard or seen an ad which asks you to (text “big sale” to 876258) this is an example of mobile marketing. If you text the term to the number they will, in return, send a text message back to your cell phone telling you how to take advantage of the “big sale”. This form of marketing is now being utilized by both online and offline businesses alike.
For more information reguarding SMS mobile marketing, visit my website about business marketing.
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