Basics Of SEO And Internet Marketing
Posted by | Posted in Marketing and Advertising | Posted on 19-08-2010
There’s a little bit of confusion as to whether SEO and internet marketing is an art or a science. It is actually more science than art, because there is a systematic way to go about acquiring traffic and generating buzz for a website and product. Only thing required is that a person understands the basics and knows what tools to use.
SEO Basics: First thing to know is that search engine optimization is essentially about offering visitors a better experience and bringing in more visitors. So it’s better to be an expert on the subject matter than to be a so-called SEO wizard. As for the technicalities, just use the right software (blog platform like WordPress, CMS like joomla, etc.) and follow the basic SEO guidelines provided by Google in their webmaster section.
Keyword Tools: Generating a list of keywords is the first step towards a long-term SEO plan of action. Everything that needs to be done henceforth is based around a keyword(s). So it is essential to have a nice, long list of keywords with significant query volumes that are being used by competitors.
As an expert in the field, it’s not hard to know what keywords are important for SEO. But there are better ways to do it in a scientific manner, using keyword generation tools. The Google Adwords tool is by far the best of the lot, but others like SpyFu and Wordstream work just as well.
Onsite Optimization: The main part of onsite SEO is about matching pages with specific keywords. It’s important to have the keyword in the page title and the URL. Other than that, it’s best to leave things to flow naturally. Keyword insertions within the content, if any, should never break the flow of the page and its message. It’s always better to leave existing content as is and focus on building new landing pages for each keyword.
To make the whole process easy on a long-term basis, use a blog platform or CMS which can automatically generate titles and URLs and create a proper internal linking system, which is a good strategy for all Internet marketing practices. To enhance visitor experience, tweak the design templates, use bigger fonts and improve page loading speed with better back-end scripts and a faster web host.
Link Building: Incoming links have a great deal of relevance, when it comes to the search algorithm. The link building campaign will reach out to established websites in the community and acquire link deals based on the keywords and the site’s content. There are also a few tricks of the trade, and if three way link partnerships or sitewide and blogroll links don’t ring a bell, it would be best to get hold of a professional to take care of it.
Analytics: After a certain level, poring through raw server logs and the web host’s site stats tool is no longer enough. A growing website needs strong analytics scripts that can pinpoint everything from keywords to referrals, landing page information and visitor demographics, not to mention the all important ad clickthru’s and conversion data. All this provides direction by spotlighting areas with potential and others that need improvement.
To summarize, there is no deep, dark secret behind SEO and internet marketing. Yes, there are tools and software that make life easier, and some tricks of the trade that can help the site grow faster. But the core of it is to have a good product/service to offer visitors, and lots of talent and hard work.
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