Creating Your Webinar – 4 Easy Steps!
Posted by | Posted in Marketing and Advertising | Posted on 19-03-2010
If you want an effective way to communicate with hundreds, even thousands of people, look no further than a webinar. This modern tool enables you to present your ideas, products or services to tons of people all at the same time. All it takes is a few simple steps to plan out a webinar.
Step 1: Create a webinar presentation that gets people to take action.
Whether you are using the webinar to sell condos or tell them you are the best dentist in town, every webinar should have a call to action. That “call to action” could be go to my web site and buy my product …or it could be pick up the phone and schedule an appointment, but the goal of every webinar is to get the webinar attendee to DO SOMETHING! Never forget this.
So, create a webinar power point presentation that entertains, informs and has a clear call to action at the end. What do you want them to do? Then tell them exactly what to do and how to do it at the end of your webinar! This is rule #1 in webinar development.
Step 2: Pick a webinar hosting company.
As you think about your needs and your budget, you will want to pick just the right webinar hosting company. There are lots of options. If you think you will have no more than 1000 people and you are going to host lots of webinars in a year, your best bet is GoToWebinar.
Step 3: Set up your webinar.
Once you have chosen a webinar host, you need to know how to set up your webinar. The webinar host will have a set up page that will ask you for a webinar title, description, date and a time. It will also ask you to set up any polls or surveys.
A poll is a great way to interact with your attendees. For example, you could ask, “Are you facing any of these obstacles in your field?” You could then give four possible obstacles and let your attendees vote for the one they face the most.
This is a great way to get your attendees to admit they have a problem that is not easily solved. And when you show the results of the poll live on the webinar, it is great social proof that they are not alone and that many also struggle with this problem. They are also in a better place to ask for help by purchasing your products or services!
Another great tool when setting up your webinar is the exit survey. Ask them if they enjoyed the webinar and what was their biggest take-away from the webinar. This is a great way to generate instant testimonials for your webinar replay or even your next webinar.
Also, ask them if they would recommend your product or service to their friends and family. If they answer “yes,” then pick up the phone and call them after the webinar because they have indicated they are a hot prospect and warrant a phone call!
Step 4: Create your own registration page.
After you set up your webinar, you need to invite your attendees. You can use the generic registration page that the webinar hosting company gives you, or you can create your own. I prefer to create my own so I can control the look and feel of the registration page. This also allows me to differentiate myself from all the other webinars out there.
One million dollar tip: ask for full-contact information on your registration page. That way you can send them an automated phone message right before the webinar to remind them (they will thank you for this!). And if you have their mailing address, you can follow up after the webinar with postcards or sales material.
If you feel up to it, you can even offer a special price or package to encourage more sales.
Stephen Beck teaches individuals and small businesses how to explode their sales using webinars! He invites you to an amazing FREE weekly webinar to learn lots of tips for creating webinars. Hurry, these fill up fast! Lock in your spot here: http://www.WildlyWealthyWebinars.com.
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