Get Free Publicity with an SEO Press Release
Posted by | Posted in Marketing and Advertising | Posted on 28-03-2010
The press release is the most powerful Public Relations tool you can use to get free publicity. But in order to get the most from it, you need two versions, one for traditional media and one for online media that uses SEO.
There are many services that will distribute your press release online. You will get the most public relations benefit from your release through the strategic use of keywords–words and phrases that people use when doing a search.
Because this article is about publicity, it contains several related keywords such as press release, publicity, free publicity, get free publicity and public relations.
You will discover that some of these keywords have more searches than others. Those that have the most searches also have the highest competition for top search engine placement. Of the phrases listed above, public relations has the most searches and the highest competition. Get free publicity has the least.
Be sure to spread the keywords throughout your press release. You should use one word or phrase in the headline, another in the first paragraph and then several throughout the body of the release.
Be careful not to get too keyword happy and load up the release with them. Scatter some here and there so that they seem, and are, an organic part of the release. This piece probably has too many keywords, but since it is an article about keywords, it is kind of hard to avoid.
The keywords should also relate in some way to your website and business. After all, what good is SEO if the keywords don’t relate to your business.?In other words, if you’re in the clothing industry, don’t write a press release full of keywords about cars.
So just how can you find good keywords and learn how popular they are? One way is to use the free Google keyword tool. Type in some keywords and it will tell you how many searches there are for each of them and suggest some others for you to consider.
Danek S. Kaus is a journalist journalist and publicist. He is the author of “You Can Be Famous! Insider Secrets to Getting Free Publicity.” You can get More Publicity Secrets and learn how to Be Interviewed on Radio Talk Shows
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