Mobile Loyalty Campaigns: Keep Your Customers By Being Where They Are
Posted by | Posted in Marketing and Advertising | Posted on 18-08-2010
Businesses work to attract new business, but what about the clients a business already has? The traditional loyalty programmes are a go-to system, but once the information is gathered, are you actually utilising that valuable resource to its full potential?
The development of the mobile marketing channel puts it in line to change how businesses interact with their customers, and it is the perfect platform to revitalise a business’s loyalty programme. Rewards displayed in an online catalogue can be assigned a keyword, and when the customer chooses that reward, all they need to do is text the key word to the short number and they instantly have a voucher ready for use. Rather than having to call a number, or wait for a letter to be sent, or print off an email, the customer can walk away with a voucher all ready to go.
The opportunities to develop mobile-based loyalty programmes are significant. Systems can be put in place to send offers directly to a customer’s mobile, and all the customer had to do is reply to accept the offer. SMS messages, links and MMS messages can all be sent to most phones, so the customers can carry a business’s brand with them, no matter where they are.
The cost of paper-based loyalty programmes, and the time involved in managing them meant that they were often the first thing to be neglected when things got busy. The ease of use and low entry costs of a mobile marketing system mean that a business can adopt a mobile-based loyalty programme and keep it alive with very little administration time.
Mobile marketing is the way forward for businesses, and those sitting on the sidelines to see where the channel will go will soon be left behind.
No matter what your customer retention budget might be, make sure that you investigate how your business can utilise mobile marketing to reward your loyal customers. Let your customers carry your brand around with them, no matter where they are.
Visit www.txt2get.com to find out how to integrate a Mobile Marketing loyalty programme into your business.
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