Using Pens As Corporate Gifts
Posted by | Posted in Marketing and Advertising | Posted on 08-02-2010
Pens are small & fairly inexpensive. In respect to using them as gifts, they are well utilised. They don’t get thrown until they have been fully used. Depending on usage, they usually have a life span of one or two months.. Because of this versatility they are a perfect gift.
Nowadays, black ballpoint pens are the most common ink color; many pen makers would attest to that. For advertising exposure purposes, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. Your clients can be constantly reminded of your business every day when you add your branding or unique company features to the pen.
Amongst sales people & office workers, black ballpens are the most preferred. Blue is next in line in popularity. If you are a party-hire company or children’s wear business you may consider some more interesting colours such as pink or orange but you may lose out a little on usability. After all, practicality is the issue, so a gift pen with black or blue ink is your best bet.
When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of its appearance.
On the pen’s body, you should first focus on company information you want to add, before thinking of the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the info you want which would defeat the original purpose.
When it comes to the body of the pen do not go too cheap because a quality feeling pen will be used more by people. Don’t use cheap pen interiors either. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your company.
Good corporate gift suppliers should let you to buy pens in numbers you require, in addition to the design concept of the pen body & its quality aspects we discussed.
Learn how Pen can raise your marketing now. See us to get some essential Corporate Giftideas.
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