Viral Video Marketing Made Easy
Posted by | Posted in Marketing and Advertising | Posted on 27-08-2010
If you think that making a video go viral is just luck, you’d be wrong. Of the videos that go viral on YouTube and other video sites, most were created for just that purpose. The people behind the video used just the right tools and took all the right steps to get the desired outcome, and you can too.
Video quality isn’t as important as the video content. As long as it entertains, viewers will put up with a lower quality video. Humor is always a big winner when it comes to viral videos, but so is outrageous. If you can get someone’s attention and make them say, “Wow,” you’re on your way to a viral video, because if they are impressed, they will share it, and that’s your goal. The more it is shared, the more likely it will be listed on YouTube’s “Most Viewed” page, and that’s the best place to get it.
Your video should only be less than a minute long. Longer than that is okay, but shorter will get you more views. It should also have a great title, something that will grab the interest of someone searching for an entertaining clip to watch from the start. Sometimes, it’s advisable to give misleading titles to attract viewers. Make sure you include tags with your videos that will make them easily searchable. It is imperative that you make the video embeddable so that people can repost it and get you more exposure.
Once your video is uploaded, you’ll need to get moving. Start with email, sending it to as many contacts as possible and requesting that they forward it on. Next, move on to your social networking accounts; post it on friend’s pages, group pages, and community pages, giving it as much exposure as possible. Don’t forget to post the video to forums and blogs, as well as any other appropriate sites.
A great way to a video noticed is to create controversy. Use several YouTube accounts to leave comments and start a dialog, an argument even. Very few viewers will leave comments, but many will read them, and the more comments your video has, the better. Get people interested and make them want to share the video.
When you post your video, YouTube gives you the choice of three thumbnail screen shots of your video to post along with it. Of the three, one is always from the middle of the video, so take care to have something notable in the middle that will give you a great thumbnail to post. Once your video is on the web and you have people passing it along to friends, you are on your way to a viral video.
Find Out More : Viral Marketing
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