What Is Google Analytics Is Something Worth Knowing To Make Money
Posted by | Posted in Marketing and Advertising | Posted on 16-05-2010
What is Google Analytics, and what can it do for me, are questions everyone involved with their own blog or website should have an answer to. Urchin Software is a company that had tools that measured traffic to sites. Google purchased them in 2005. Fortunately, Google provides the GA service for free. There is a paid version of “Urchin On Demand.”
If you have a site of your own, there is a lot of valuable information you can get by using GA. Two very important things you need to know, to start, are how many visitors you are getting, and how are they coming to find you. Once you add the code that you get from Google Analytics to your site, you will begin to collect this data.
It can also be important to know when you are getting most of your traffic. Are they coming during certain time periods or days? Whether you see more visitors after you leave comments on another blog or send out emails is good information to have at hand. You might find something like a certain keyword is bringing traffic during certain holidays. Or, a keyword you have targeted is not working at all. Testing can save you a lot of time and money.
It is important to know where your visitors are coming from so you can focus on those things bringing traffic, and drop those efforts that are not working. You will know the percentage of visitors that are coming to your site via Direct Traffic, Referring Sites, and through Search Engines. This can be very important to see if doing more, or better, keyword placement would help boost your traffic, for instance.
This is very important information to have if you are doing any kind of marketing, or are interested in monetizing your site. Again, this will tell you at a glance what efforts are the most cost-effective and worth pursuing. There is a wealth of information to be gleaned from using this service.
What is Google Analytics is a relatively easy answer. However, to fully appreciate what valuable information it provides will require some time to understand and appreciate. This will come as you use it more often and understand who makes up your market. Set up your account to get started. You will learn more about what it can do to help you make money at your own pace.
Terry Riordan is a twenty year business professional who writes extensively on online business topics including website optimization and eccomerce websites
Related posts: