Article Marketing vs Video Marketing

Posted by | Posted in Increase Traffic To Website | Posted on 08-11-2009

Article marketing and video marketing have been observed to be potent tools for increasing traffic to your website through the production of backlinks but one vital question that has appeared is which one is better.  Article marketing has already proven itself time and again to be a powerful tool for increasing site traffic while video marketing is a relatively newcomer.  However, it has been noted that videos can get your site on the front page of the search engine results much faster.  This is because Google has placed a special emphasis on videos as a result of the observation that many people prefer to watch them instead of read articles.

Moreover, you can use video to provide the needed credibility for your product or service because video sharing sites have emerged as one of the most popular categories.  Video marketing is also quite personal in nature so that it is very suitable for social networks.  However, your videos need to be suited to their target audience or else they might have no effect at all.  Moreover, videos are much harder to produce than articles and you may add the fact that some people are uncomfortable when facing a camera.  For them, article marketing may be the only method available but it would be better if you can use them both because they tend to complement each other.

Meanwhile, an emerging difficulty with article marketing is that there are more people who are now attempting to publish their articles online.  As a result, you now need to publish a lot more articles in more article directories to have a better chance of their getting read by many people.  Writing these articles yourself can consume so much of your time that you may no longer find time to do the other important activities in Internet marketing, so many elect to have their article marketing outsourced

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Tower over the Competition with Article Marketing

Posted by | Posted in Increase Traffic To Website | Posted on 18-10-2009

Building backlinks is one valuable benefit that you can get from article marketing.   Sending well-written articles to article directories and appending a link to your website can direct exponentially larger amounts of traffic towards your site.  If your website achieves a higher rank in the search results pages, this will get your site more visitors and potential regulars or customers.

Writing and submitting articles, which are relevant to your website or product’s niche, can build your reputation as an authority in the said niche.  This practice is also helpful, expanding your reach to more conventional media who wish to use (and promote) your articles.

Encountering obstacles and resolving them, thus refining your article marketing practices, will only serve to educate you.  A positive outlook contributes to a successful start.  Here are a few tips on how to conquer your niche by article marketing.

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