Making A Difference With B1G1 Transaction-Based Giving
Posted by | Posted in Marketing and Advertising | Posted on 15-02-2010
B1G1 (Buy One Give One) matches business enterprises with charitable cause right around the globe so that every business transaction makes a significant difference somehow, somewhere, every second, every day. And it does much more than that. It adds a powerful marketing ‘engine’ building your own attractiveness.
Michael Porter, probably the globe’s most respected business strategist says this: “I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy – or corporate social responsibility – is becoming an ever more important field for business. Today’s companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive.”
Everyone we talk with about Buy 1 GIVE 1 gets it in a heart beat. It’s an idea that totally resonates. And it’s an idea whose time has come.
