Pens are small & fairly inexpensive. In respect to using them as gifts, they are well utilised. They don’t get thrown until they have been fully used. Depending on usage, they usually have a life span of one or two months.. Because of this versatility they are a perfect gift.
Nowadays, black ballpoint pens are the most common ink color; many pen makers would attest to that. For advertising exposure purposes, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. Your clients can be constantly reminded of your business every day when you add your branding or unique company features to the pen.
Amongst sales people & office workers, black ballpens are the most preferred. Blue is next in line in popularity. If you are a party-hire company or children’s wear business you may consider some more interesting colours such as pink or orange but you may lose out a little on usability. After all, practicality is the issue, so a gift pen with black or blue ink is your best bet.
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The fate of any business organization is governed to a large extent by a strong relationship with its customers. Companies, which can impress, satisfy and retain their customer base will always be able to survive the bad times. Corporate gifts are a remarkable way of maintaining good relationship with your clients. These gifts, which may cost the company a nominal amount, will ensure that the customers remain satisfied, making it an excellent option even in times of recession.
While choosing a corporate gift, the beneficiary should always be a prime consideration, as the sole objective of the gift is to please the recipient. Corporate gifts could be distributed for the promotion of a new product or service launch or given on special occasions such as New Year to show customers recognition and attempt to maintain a lasting relationship.
Corporate gifts can range from cost-effective products like coffee mugs, showpieces and stationery to more costly and classy items like a bottle of good wine. The gift could be sealed with the company’s logo to make sure that it stays in the mind of the receiver for a long time.
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Screen printing is a printing process that makes use of a woven mesh to hold an ink-blocking stencil. The attached stencil outlines the open areas of the mesh that transfer ink in the form of a sharp-edged image on the surface that is to be printed and this surface is called substrate. On the screen stencil, a squeegee or roller moves and pumps the ink on the open areas that are to be printed with that particular color.
Silk screening or serigraph also involves screen printing. In this, the stencil method of the print making imposes a design on the screen of silk or any other fine mesh and the empty areas are covered with an impermeable substance while the ink is put on the printing surface through the mesh. The silk printing was the traditional method but now it has been replaced with the polyester for screen painting.
During the reign of Song dynasty in China, the screen printing appeared in the recognizable form. Japan and other Asian countries started using this printing method and advanced it further by using this in conjunction with paints and block printing. Asia introduced screen painting to the Western Europe in the late 1700s but screen painting was not used widely in the Europe due to unavailability of silk mesh here and it started gaining wider acceptance when silk mesh on trade with Asia became easily available and also, other mediums that could be used were developed.
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While personal gift-giving to those close to you is an age old practice, few people are aware of the tradition of giving corporate gifts. Businesses show that they are appreciative to their clients or employees by giving away corporate gifts.
These gifts are expensive things and they normally do not have any contribution in promoting the offerings of the company, which means that they do not have any reference to the company. However, at times corporations also give employees and prospects promotional merchandise such as USB drives, mouse-pads, key-chains and stationery items that are marked with the company logo.
At the time of giving a corporate gift, it is important to keep in consideration the interests of the individual to whom the gift is being given, and to tailor it accordingly. For a client, exotic and expensive items are the norm, while standardised corporate gifts should be given to members of a particular team of employees.
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