Two Roads Diverged: Understanding Traditional and Self-Publishing Differences

Posted by | Posted in Marketing and Advertising | Posted on 28-02-2010

The non-fiction form has undergone a transformation in the past decade. Many more books today are published that blur the line between fiction and non-fiction. And in other cases, the standards for literary excellence in non-fiction writing have risen; no longer is non-fiction thought primarily as a way to transfer knowledge gleaned from research or insight or interview. Non-fiction today describes a robust category of high quality writing on a diverse set of subjects that is meant to be both informative and entertaining.

The traditional publishing path of the past has been described similarly by many sources. Write a book, send query letter and/or book proposal to agents, get picked up by an agent, get sold by agent to a small-to-medium-size publisher, pray that your book takes off and garners attention from a big publisher who pays you a six-figure advance in return for the rights to your book.

Nathan Bransford, a literary agent with Curtis Brown, discusses going from small presses to big publishers. I agree with many of his points on the difficulties of being recognized by a big publisher. His advice is very similar to my premise, if your book is really good, well edited, designed, printed, distributed, and promoted, it will succeed.

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