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Most business owners, entrepreneurs, authors, musical artists and others who want to get free publicity shoot themselves in the foot when dealing with the media and end up not getting the publicity they might otherwise have had. Here are some mistakes to avoid:

Not coordinating new and traditional media approaches. Many people mistakenly believe that publicity programs should be one or the other, or that traditional media is no longer effective. Both of them can be very effective ways to get free publicity.

Using social media to hard sell. You can use social media to sell, but your primary focus should be on creating relationships, which may then lead to business profits.

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The press release is the most powerful Public Relations tool you can use to get free publicity. But in order to get the most from it, you need two versions, one for traditional media and one for online media that uses SEO.

There are many services that will distribute your press release online. You will get the most public relations benefit from your release through the strategic use of keywords–words and phrases that people use when doing a search.

Because this article is about publicity, it contains several related keywords such as press release, publicity, free publicity, get free publicity and public relations.

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