Pens are small & fairly inexpensive. In respect to using them as gifts, they are well utilised. They don’t get thrown until they have been fully used. Depending on usage, they usually have a life span of one or two months.. Because of this versatility they are a perfect gift.
Nowadays, black ballpoint pens are the most common ink color; many pen makers would attest to that. For advertising exposure purposes, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. Your clients can be constantly reminded of your business every day when you add your branding or unique company features to the pen.
Amongst sales people & office workers, black ballpens are the most preferred. Blue is next in line in popularity. If you are a party-hire company or children’s wear business you may consider some more interesting colours such as pink or orange but you may lose out a little on usability. After all, practicality is the issue, so a gift pen with black or blue ink is your best bet.
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Screen printing is a printing process that makes use of a woven mesh to hold an ink-blocking stencil. The attached stencil outlines the open areas of the mesh that transfer ink in the form of a sharp-edged image on the surface that is to be printed and this surface is called substrate. On the screen stencil, a squeegee or roller moves and pumps the ink on the open areas that are to be printed with that particular color.
Silk screening or serigraph also involves screen printing. In this, the stencil method of the print making imposes a design on the screen of silk or any other fine mesh and the empty areas are covered with an impermeable substance while the ink is put on the printing surface through the mesh. The silk printing was the traditional method but now it has been replaced with the polyester for screen painting.
During the reign of Song dynasty in China, the screen printing appeared in the recognizable form. Japan and other Asian countries started using this printing method and advanced it further by using this in conjunction with paints and block printing. Asia introduced screen painting to the Western Europe in the late 1700s but screen painting was not used widely in the Europe due to unavailability of silk mesh here and it started gaining wider acceptance when silk mesh on trade with Asia became easily available and also, other mediums that could be used were developed.
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