Del Mar: Southern California’s Horse Racing Capital

Posted by | Posted in Marketing and Advertising | Posted on 09-10-2010

Southern California’s Del Mar Racetrack has been somewhat forgotten by the general public in recent years, overshadowed by East Coast venues like Churchill Downs and Belmont Park. The reality is that the 72 year old track has a history to rival their better known counterparts. Operated by the Del Mar Thoroughbred Club and located 20 miles North of San Diego, its perhaps most famous for its iconic slogan “Where The Surf Meets the Turf” but that only scratches the surface of its star studded history.

The Del Mar Race Track was founded in the late’30′s by a group of business and show biz elite, including Bing Crosby, Oliver Hardy and Jimmy Durante. During much of the pre WW II era, horse racing ran a close second to baseball in mainstream popularity, so these racing enthusiasts were clearly at the right place at the right time in terms of market forces.

Additionally, the star power involved with the project also provided a trendy cachet that the tonier race courses back East lacked. Bing Crosby himself greeted patrons at the gate on opening day, and during the late’30s and early’40s it became a place to be seen for Hollywood A-listers and those who aspired for celebrity. In addition to known gambling enthusiasts like W.C. Fields, Edgar Bergen and Red Skelton, the Del Mar patrons during that time also included some of the top female stars of the era including Ava Gardner, Paulette Goddard and Dorothy Lamour.

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The Story Of’77 Triple Crown Winner Seattle Slew

Posted by | Posted in Marketing and Advertising | Posted on 04-02-2010

Seattle Slew died on May 7, 2002 at the age of 28. One of only 11 winners of horse racing’s prestigious ‘Triple Crown’ he is by default considered among the all time greats in thoroughbred racing. Of the eleven horses to win the Triple Crown, he is the only one to do so with an undefeated record. He was also notable due to his humble beginnings, and is the only Triple Crown winner to have been purchased at public auction. He retired to stud in’78 and sired over 100 stakes race winners including’84 Kentucky Derby champion, Swale. Slew’s offspring have earned a combined $76 million dollars at the race track. Slew wasn’t the most majestic looking creature by the lofty standards of race horses, but was possessed with the heart, toughness and courage of a professional prizefighter.

The Seattle Slew story started at a public auction in Kentucky–not exactly a venue expected to produce a future champion. Slew, in particular, was an unlikely heir to greatness. He was somewhat clumsy looking due to a front right forefoot splay and had a shuffling gait at trot. Slew wasn’t a beautifully majestic creature like his Triple Crown winning predecessor, Secretariat. In fact, he could have been considered borderline ugly–to the extent that he was nicknamed ‘Baby Huey’ by the Keeneland staff. What wasn’t apparent at the time was Slew’s mixture of championship intangibles–competitive desire, toughness, heart and enthusiasm. His owners had unwittingly stumbled onto an equine Muhammad Ali, and his competitive fire quickly became apparent to his trainers and jockeys. His first race came at Belmont Park in’76, and he entered–and won–three races as a two year old giving a glimpse as to what like ahead.

Slew quickly became a horse to watch as a three year old as he won three Derby prep races including the Wood Memorial. In the Derby, Slew got off to a terrible start as he stumbled out of the gate. He recovered from the miscue and essentially bulled his way through a pack of horses to lead at the 1/4 mile pole. Slew would win the Derby by a length and 3 quarters. He took another tough victory at the Preakness before clinching the Triple Crown with a 4 length victory in the Belmont Stakes.

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