There’s a little bit of confusion as to whether SEO and internet marketing is an art or a science. It is actually more science than art, because there is a systematic way to go about acquiring traffic and generating buzz for a website and product. Only thing required is that a person understands the basics and knows what tools to use.
SEO Basics: First thing to know is that search engine optimization is essentially about offering visitors a better experience and bringing in more visitors. So it’s better to be an expert on the subject matter than to be a so-called SEO wizard. As for the technicalities, just use the right software (blog platform like Wordpress, CMS like joomla, etc.) and follow the basic SEO guidelines provided by Google in their webmaster section.
Keyword Tools: Generating a list of keywords is the first step towards a long-term SEO plan of action. Everything that needs to be done henceforth is based around a keyword(s). So it is essential to have a nice, long list of keywords with significant query volumes that are being used by competitors.
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You have an online business and you want to dominate the search engines, how do you carry on? A great way to generate traffic is by submitting quality articles online.
I cannot stress how important information is. Millions of people search the internet to retrieve information.
When you finally have articles that are jam packed with information, the next thing that you have to do is to submit them to blogs, directories and submission sites.
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Recently I wrote a piece of writing discussing the merits of using free reprint articles on your web site to increase your search engine ranking. (The article explained how Google loves heaps of content on your site, how it loves that content to be regularly updated, and the way you’ll get tons of keyword made content for your web site, fully free. See http://www.divinewrite.com/Top_Ranking_Free.htm .)
A few days after publishing, I received a ‘please help’ email from Loren, a small business owner. Her website is all regarding glass art (http://www.headchangearts.com ), and she wanted some clarification on some of the points I made in my previous article. Loren’s queries were sensible ones, and the answers necessary, therefore I assumed I’d publish them.
Q: We tend to have a site for glass art. From your article, I gather that if I produce an articles page with free reprint articles (written by other folks) containing ‘glass art’ sort keywords, I will get higher search rankings for those keywords? Is that correct? If therefore, what page comes up within the rankings? The article itself or my Home page? Additionally, if the article is being employed by different webmasters, will not the search results also include their version of the article?
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