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If you are running your own small business, then you will probably need to invest time and money to promote your business. Actually, there are more than 1,000 marketing ideas out there, but not all of them are cost-effective for small businesses and organizations. Fortunately, online marketing has been introduced to allow a small business owner to promote their business online without spending too much money. Here are some of the popular marketing ideas for small businesses.

First, you will have to make your small business visible on the Internet. If you want to promote your business online, you will have to make your own website. The reason is that the web is the best place to promote products and services. You will need to look for cheap hosting, site building options and domain registration. If you already have your own website, then you have to make use of free sources like HubPages and Squidoo so your products and services can be visible to a bigger market.

Second, you can launch and maintain a business blog. People turn to the Internet to find valuable information on certain topics. Be sure to provide them with accurate and reliable information that are related to the products and services that you are offering. The market place on the Internet is all about creating relationships and blogging is the best way to do this. You need to make a connection between the client and your business. Search engines will surely notice your website if you gain a lot of viewers.

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Screen printing is a printing process that makes use of a woven mesh to hold an ink-blocking stencil. The attached stencil outlines the open areas of the mesh that transfer ink in the form of a sharp-edged image on the surface that is to be printed and this surface is called substrate. On the screen stencil, a squeegee or roller moves and pumps the ink on the open areas that are to be printed with that particular color.

Silk screening or serigraph also involves screen printing. In this, the stencil method of the print making imposes a design on the screen of silk or any other fine mesh and the empty areas are covered with an impermeable substance while the ink is put on the printing surface through the mesh. The silk printing was the traditional method but now it has been replaced with the polyester for screen painting.

During the reign of Song dynasty in China, the screen printing appeared in the recognizable form. Japan and other Asian countries started using this printing method and advanced it further by using this in conjunction with paints and block printing. Asia introduced screen painting to the Western Europe in the late 1700s but screen painting was not used widely in the Europe due to unavailability of silk mesh here and it started gaining wider acceptance when silk mesh on trade with Asia became easily available and also, other mediums that could be used were developed.

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