Mobile Loyalty Campaigns: Keep Your Customers By Being Where They Are
Posted by | Posted in Marketing and Advertising | Posted on 18-08-2010
Businesses work to attract new business, but what about the clients a business already has? The traditional loyalty programmes are a go-to system, but once the information is gathered, are you actually utilising that valuable resource to its full potential?
The development of the mobile marketing channel puts it in line to change how businesses interact with their customers, and it is the perfect platform to revitalise a business’s loyalty programme. Rewards displayed in an online catalogue can be assigned a keyword, and when the customer chooses that reward, all they need to do is text the key word to the short number and they instantly have a voucher ready for use. Rather than having to call a number, or wait for a letter to be sent, or print off an email, the customer can walk away with a voucher all ready to go.
The opportunities to develop mobile-based loyalty programmes are significant. Systems can be put in place to send offers directly to a customer’s mobile, and all the customer had to do is reply to accept the offer. SMS messages, links and MMS messages can all be sent to most phones, so the customers can carry a business’s brand with them, no matter where they are.
