An increasingly popular way of thanking a client for his commitment to the company is to present him with a nice corporate gift. Occasional gifts that communicate the company’s heart felt gratitude to clients can help a great deal in building a healthy and permanent relations with them. Given how essential they are, you should keep a few things in mind while selecting the gifts.
The first factor to be kept in mind is what the purpose of the gift is – is it meant to thank the client for some major project, or is it signifying the completion of a landmark project, or does it fulfil any other important objective. For instance, promotional gifts which have a clear marketing angle must be presented if your objective is to attract a prospective customer to your company. For this objective, mugs, pens, writing pads etc with the company’s logo can form a good impression on the client.
If the client has been using the services of the organization for a long time, then the gift has to be chosen from an entirely different point of view. These customers require more attention to detail, which means that their likes and dislikes need to be considered when choosing a gift. However, you can also give gifts such as a plaque, which is universally accepted as a mark of gratitude and admiration.
Read More
Trophies not only symbolize victory but also offer people with reminders of the accomplishment and act as a souvenir for them. It gives the beholder the passion to perform even better and encourages him or her. The trophies are thus designed to highlight the field of achievement of the person it will be presented to, like a trophy with the image of a car for an automobile racing event.
Initially, trophies were used as identifiers of success of the winning army in the war field and were erected on the ground itself. The practice began in ancient Greece when the battle descriptions were inscribed on the enemy’s artillery and were displayed by the victorious army as symbols of victory. They were considered as offerings given to the deities for bringing them victory in the battle. In fact the very word trophy comes from the Greek word ‘tropaion’ meaning ‘defeat’.
Ancient Romans had a different method of raising trophies to their victories. They used huge pillars and columns which would bear the sculpted trophy high up for the entire world to witness and admire. In later years, the kings and monarchs started distributing cups to the best sportsmen in the kingdom.
Read More
Trophy was actually derived from a Greek word. “Tropaion” came from the verb “trope,” meaning “to rout.” Back in ancient times in Greece, people used to produce trophies on the battlegrounds of victorious battles. Their bases were carved with the details of the battle, along with a dedication to the god that they believed assisted them win the battle. To destroy these tributes to the gods, then, was considered a blasphemy.
In ancient Rome, trophies were extremely large and were frequently placed on pillars and arches. Rather than being an accolade to the victors and the gods on the battlefield, the Romans preferred them made in Rome.
No one knew a great deal about its history during the Middle Ages. But it is thought that they were used as accolades for sporting events in the late 1600s. Silver chalices, as well as two-handled sterling cups, were the usual shapes used during that period.
Read More
Every company acknowledges the importance of a corporate gift. A corporate gift uplifts the confidence of employees by recognizing their value, and thus helps in their retention as they feel that they are getting the appreciation they deserve from the organization. Employees are inspired to outperform their colleagues when they see the incentive of being rewarded by the management. Given its immense significance, a corporate gift should be chosen after much deliberation.
A corporate gift must have some lasting value attached to it so that the beneficiary can cherish it in the future. The reason why trophies and plaques have always been seen as the ideal gifts, as they always serve as a reminder of past successes. Placing a trophy on display in the living room makes the recipient and his family feel a sense of achievement in front of their guests.
Plaques are quite versatile and probably that is why they have stayed sought after as a gift item for ages. They can be made of various materials such as metal, stone, and even synthetic plastics. Wooden plaques, but, are the most elegant of all and are usually preferred. There is great range within wooden plaques too as the kind of wood used can differ and each one has it own feel, but the most commonly used are oak and cedar.
Read More
