Increase Website TrafficHow To Get Website Traffic – www.traffic-domains.com

This publicity and book promotion article includes publicity media strategy and book promotion tips to use while working with the media and getting publicity for yourself. You’ll learn the importance building expert status and of creating a media website that showcases your expertise, the importance of getting top notch testimonials to put on your site and in your media materials, why you should strive to know the news of the day so you can be a socially relevant book author and expert who can talk about the issues of the day. Plus you will learn why media training is a major key to your success.

Successful media outreach and publicity campaigns include several essential and basic tools of publicity strategy. The goal is to optimize your publicity and promotion strategy so you can access your target media and secure media opportunities for yourself

CREATE A WEBSITE ESPECIALLY FOR THE MEDIA: Pack your media website with info pertaining to your book along with the materials the media will need including a .jpeg of your book’s cover, your professional media picture, previous demo video of your appearing on a TV show, links to media coverage in magazines, newspapers and other online media outlets, a list of topics you know about, your immediate contact info and well-developed media bio that outlines your credentials, education, accomplishments and professional experience. Include testimonials from powerful names – go big, avoid little mentions that no one really knows as this weakens you – remember, you are known by the company you keep.

Read More

Most business owners, entrepreneurs, authors, musical artists and others who want to get free publicity shoot themselves in the foot when dealing with the media and end up not getting the publicity they might otherwise have had. Here are some mistakes to avoid:

Not coordinating new and traditional media approaches. Many people mistakenly believe that publicity programs should be one or the other, or that traditional media is no longer effective. Both of them can be very effective ways to get free publicity.

Using social media to hard sell. You can use social media to sell, but your primary focus should be on creating relationships, which may then lead to business profits.

Read More

The press release is the most powerful Public Relations tool you can use to get free publicity. But in order to get the most from it, you need two versions, one for traditional media and one for online media that uses SEO.

There are many services that will distribute your press release online. You will get the most public relations benefit from your release through the strategic use of keywords–words and phrases that people use when doing a search.

Because this article is about publicity, it contains several related keywords such as press release, publicity, free publicity, get free publicity and public relations.

Read More