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Three Essential Must Know Publicity And Book Promotion Media Strategy Tips

Annie Jennings — Sun, 02 May 2010 07:16:17 +0000

This publicity and book promotion article includes publicity media strategy and book promotion tips to use while working with the media and getting publicity for yourself. You’ll learn the importance building expert status and of creating a media website that showcases your expertise, the importance of getting top notch testimonials to put on your site and in your media materials, why you should strive to know the news of the day so you can be a socially relevant book author and expert who can talk about the issues of the day. Plus you will learn why media training is a major key to your success.

Successful media outreach and publicity campaigns include several essential and basic tools of publicity strategy. The goal is to optimize your publicity and promotion strategy so you can access your target media and secure media opportunities for yourself

CREATE A WEBSITE ESPECIALLY FOR THE MEDIA: Pack your media website with info pertaining to your book along with the materials the media will need including a .jpeg of your book’s cover, your professional media picture, previous demo video of your appearing on a TV show, links to media coverage in magazines, newspapers and other online media outlets, a list of topics you know about, your immediate contact info and well-developed media bio that outlines your credentials, education, accomplishments and professional experience. Include testimonials from powerful names – go big, avoid little mentions that no one really knows as this weakens you – remember, you are known by the company you keep.

One of the secrets of a successful media outreach to to become a socially relevant author or expert who can comment on the news of the day. Follow the news stories that allow you to tie in your expertise and offer commentary. Blogging is a great way to learn how to comment on the news and apply your knowledge and experience to the issues

Get comfortable speaking to the media and sharing your thoughts by getting some practice and training before you get started with your pubicity strategy. Media training is the key to being ready to speak to the media in a way the positively showcase your talent and expertise. You’ll want to show the media that you are media savvy, professional and are able to discuss your commentary with them.

Use these publicity tips to be a SMASH HIT Success On TV & Radio, avoid the media and promotion mistakes that many authors make. Once you implement your comprehensive publicity strategy and book promotion media strategy you will be able to enjoy media placements and have the necessary tools to be successful as a book author or news expert.

Annie Jennings is a recognized expert in marketing and promotion. To set up a free consultation please go to book promotion. To listen to audio recordings of marketing and promotion success please go to publicity.

Get Free Publicity by Preventing These Mistakes

Danek S. Kaus — Fri, 02 Apr 2010 07:24:22 +0000

Most business owners, entrepreneurs, authors, musical artists and others who want to get free publicity shoot themselves in the foot when dealing with the media and end up not getting the publicity they might otherwise have had. Here are some mistakes to avoid:

Not coordinating new and traditional media approaches. Many people mistakenly believe that publicity programs should be one or the other, or that traditional media is no longer effective. Both of them can be very effective ways to get free publicity.

Using social media to hard sell. You can use social media to sell, but your primary focus should be on creating relationships, which may then lead to business profits.

Poorly written press release. The press release must be written like a newspapers story, even if it is for broadcast media. It should be in the inverted pyramid style, which means, start with the most important point and proceed to the least important point. It should be written in the 3rd person–she,he, they–not you, I, us. It should be short, somewhere between 400 – 600 words.

A weak press release headline. This is the most important part of the release. It should quickly catch the journalist’s attention and convey the main point of the story.

Writing an ad instead of a press release. The press release should read like news, not a thinly disguised advertisement. Avoid all industry jargon and hype.

Talking too long. Journalists are very busy. When you call them on the phone, be polite but get to the main point fast.

Waiting too long. Many people try to pitch their stories without giving journalists enough lead time. If you have an event you want to get free publicity for, send the pitch at least two weeks ahead of time for newspapers and broadcast outlets. Most magazines have a lead time of several months to a year, so keep that in mind.

Being unavailable on deadline day. Reporters are always on deadline. Make sure that you are available when they on a deadline for the story they are doing about you. They will often have additional questions to ask you. If you are not around for them to talk with you, they might kill the story. So be available if you want to get free publicity.

Danek S. Kaus is a veteran journalist and publicist. He is the author of “You Can Be Famous! Insider Secrets to Getting Free Publicity. Get Free Publicity Tips at his website and learn how You Can Be Interviewed on Radio Talk Shows

Get Free Publicity with an SEO Press Release

Danek S. Kaus — Sun, 28 Mar 2010 08:22:53 +0000

The press release is the most powerful Public Relations tool you can use to get free publicity. But in order to get the most from it, you need two versions, one for traditional media and one for online media that uses SEO.

There are many services that will distribute your press release online. You will get the most public relations benefit from your release through the strategic use of keywords–words and phrases that people use when doing a search.

Because this article is about publicity, it contains several related keywords such as press release, publicity, free publicity, get free publicity and public relations.

You will discover that some of these keywords have more searches than others. Those that have the most searches also have the highest competition for top search engine placement. Of the phrases listed above, public relations has the most searches and the highest competition. Get free publicity has the least.

Be sure to spread the keywords throughout your press release. You should use one word or phrase in the headline, another in the first paragraph and then several throughout the body of the release.

Be careful not to get too keyword happy and load up the release with them. Scatter some here and there so that they seem, and are, an organic part of the release. This piece probably has too many keywords, but since it is an article about keywords, it is kind of hard to avoid.

The keywords should also relate in some way to your website and business. After all, what good is SEO if the keywords don’t relate to your business.?In other words, if you’re in the clothing industry, don’t write a press release full of keywords about cars.

So just how can you find good keywords and learn how popular they are? One way is to use the free Google keyword tool. Type in some keywords and it will tell you how many searches there are for each of them and suggest some others for you to consider.

Danek S. Kaus is a journalist journalist and publicist. He is the author of “You Can Be Famous! Insider Secrets to Getting Free Publicity.” You can get More Publicity Secrets and learn how to Be Interviewed on Radio Talk Shows