UFC Flashback: Ultimate Fight Night Features Lauzon Vs. Stephens

Posted by | Posted in Marketing and Advertising | Posted on 03-10-2010

Ever since he burst onto the MMA scene Joe Lauzon has been working to earn respect. Hes lost only once since then–to top contender Kenny Florian in a bout that earned fight of the night honors–but for some reason hes had trouble being taken seriously as a top contender in the UFCs lightweight division. In the main event at the UFC Ultimate Fight Night in Tampa, Lauzon withstood a game challenge from late replacement Jeremy Stephens to earn a 2nd round submission victory.

Lauzon was in control of the fight throughout, but Stephens gave a good account of himself despite his opponents obvious technical superiority on the ground. Lauzon appeared to be on the verge of ending the fight midway through the second with a ground and pound assault that he attempted to transition into a rear naked choke. Stephens fought back with a vengeance despite his disadvantageous position and opened a nasty cut on Lauzon’s forehead with an elbow strike.

Lauzon gained a new sense of urgency not wanting to lose on a stoppage due to the cut. He regained control on the ground and from full mount twisted into a nasty arm bar. Stephens tried to extricate himself, but was eventually forced to tap giving the bloody Lauzon a hard fought triumph.

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MMA Flashback: Shinya Aoki Tops JZ Calvan

Posted by | Posted in Marketing and Advertising | Posted on 25-09-2010

After a controversial no contest in their first matchup, there was no doubt as to the winner of the DREAM 2 rematch between Shina Aoki and JZ Calvan. Aoki controlled the fight from the opening bell and used a wide repertoire of submission attempts to keep his opponent off balance and on the defensive.

Aoki scored early with a takedown and controlled Calvan on the ground, working a heel lock attempt before taking his opponents back and attempting a rear naked choke. In the second, Aoki put on a submission clinic and demonstrated his ungodly flexibility as he spun from an armbar to a triangle choke and back again. Calvan was able to counter or escape, but looked completely out of sync as he generated almost no offense whatsoever.

Aoki was very emotional in his postfight speech to the crowd. JZC had grumbled about the no-contest in their DREAM 1 matchup, and the one sided decision made him even more dejected in his postfight press interviews.

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Lions Look To Regain Momentum With CFL Win Over Roughriders

Posted by | Posted in Marketing and Advertising | Posted on 24-09-2010

The BC Lions may have turned the corner after a disappointing 1-4 start to the CFL season. This past weekend, a clearly motivated Lions team defeated the Saskatchewan Roughriders 35-20 to improve to 2-4 in CFL play. The Roughriders dropped to 3-3 in the early going in the CFL season.

Lions defensive end Brent Johnson said that the motivation for this game was simple–his team was just sick of losing:

“We were sick of losing. That was our only option – to win tonight. This was the must wins of must wins.”

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The UFC Struggles For Marketplace Traction In Japan

Posted by | Posted in Marketing and Advertising | Posted on 10-09-2010

The UFC is of borderline relevance in Japan. This isn’t to disparage the UFC, which has done a great job growing MMA in North America and parts of Europe. It’s an effort to put Dana White’s claims of Zuffa’s inevitable worldwide dominance into perspective. Without traction in the #2 fightsport market in the world, UFC’s hopes for ‘world domination’ are doomed to failure.

Here are the three essential qualities for doing business in Japan, along with an analysis of what they mean to Zuffa’s efforts to build the UFC brand there:

Group Orientation/Collaboration: Japanese businessmen are notorious for sublimating their individual talents and personalities to the greater good of the group. Furthermore, Japanese business places a great emphasis on teamwork and collaboration. For US businesses seeking to enter the market, a certain degree of partnership with existing Japanese firms is almost de rigueur. MMA fans can see the biggest problem Zuffa may face from a mile away–their reticence to enter into co-promotional agreements. While their public disdain for co-promotion was a major sticking point in their negotiations with Fedor Emelianenko, it may very well be a case that they didn’t want to do business with M-1 Global. To a certain extent, its difficult to blame them. On the other hand, the UFC worked with Germany’s largest concert promoter (MLK) to enter that market with a fair degree of success. They’d be well advised to seek some sort of a partnership similar to their German initiative to help smooth their way into the Japanese market.

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Bowles KO’s Torres In WEC Bantamweight Title Fight

Posted by | Posted in Marketing and Advertising | Posted on 08-09-2010

Brian Bowles used a counter right hook late in the first round to defeat Miguel Angel Torres by TKO and win the WEC Bantamweight title in the main event of WEC 42. Though Bowles entered as a highly respected, undefeated challenger his stoppage victory over Torres”a fighter who ranked high atop most pound for pound best lists”has to be considered one of the major MMA upsets of the year.

The event will be remembered for the main event and the shocking upset of Torres, whom commentator Frank Mir had been championing as the pound for pound best fighter in the sport of late. Torres certainly had the credentials”a fighter equally as dangerous on his feet as on the ground, hed compiled a 37-1 record entering the fight against Bowles.

Bowles, originally from Charleston WV and now training out of the Hardcore Gym in Athens, GA, entered the cage accompanied by the music of Johnny Cash. This prompted WEC commentator Todd Harris to quip “It takes a special man to walk in to Johnny Cash”. He wasnt kidding, and Bowles quickly announced his presence with authority rocking Torres with an overhand right and scoring a takedown within the first minute. After a groundfighting sequence, the two fighters exchanged punches again and initially it looked like Torres was getting the best of things as he landed a multiple punch combination that sent Bowles backing up. Almost out of nowhere, however, Bowles countered with a perfectly placed short right hook that sent the champion to the canvas. He followed up with some nasty ground and pound punches including a big left hand that knocked his opponent unconscious and forced the referee to wave off the fight.

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Dolphins Beat Bucs In Rainy NFL Preseason Tilt

Posted by | Posted in Marketing and Advertising | Posted on 06-09-2010

Success in the NFL mandates that even when teams aren’t playing their best they need to find a way to win. The Miami Dolphins found a way to win ugly in their NFL preseason battle of Florida on Thursday night. After spotting the Bucs a 6-0 lead, Miami used a late first half field goal and scored the only touchdown of the second half to comeback for the 10-6 win.

A starting QB battle in Tampa was the biggest storyline of the game and veteran Byron Leftwich appears to have gained the edge over Luke McCown. Bucs coach Raheem Morris gave little indication as to his preference in postgame comments:

“Obviously you want somebody to jump up and take it. We’ll find out when we go back, look at the tape and evaluate this thing.”

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Falcons Top Panthers Behind Matt Ryan’s Big Day

Posted by | Posted in Marketing and Advertising | Posted on 03-09-2010

The Atlanta Falcons are off to a fast start this season, and on Sunday used a potent offensive attack to top the Carolina Panthers 28-20 at the Georgia Dome. QB Matt Ryan threw a career high three touchdown passes, including one to his new favorite receiver Tony Gonzalez. The attack was well balanced, thanks in large part to running back Michael Turner who ran for 105 yards and a touchdown. Beleaguered Carolina QB Jake Delhomme threw another interception for ten in his previous three games (including last years playoff loss to Arizona) but was otherwise much more effective passing for 308 yards and a touchdown.

NFL football betting devotees who invested in the Falcons as -6 home favorites were rewarded with the pointspread cover. The Falcons have won and covered both games this season for a 2-0 record both straight up and against the spread. The Panthers, meanwhile, have dropped both of their 2009 contests straight up and to the number.

The offseason acquisition of Gonzalez has worked to a benefit of both so far. In his first two games in a Falcons uniform the future Hall of Famer has 12 catches for 144 yards and two touchdowns. Gonzalez wanted out of Kansas City to play for a contender, and hes found just that on a talented young Falcons team.

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Saints Upset Colts In Superbowl Thriller

Posted by | Posted in Marketing and Advertising | Posted on 26-08-2010

The New Orleans Saints used a 14 point fourth quarter to defeat the Indianapolis Colts 31-17 on Sunday to win their first Superbowl in franchise history. Drew Brees broke open a tight game midway through the final quarter with his touchdown pass to Jeremy Shockey, and Tracy Porter scored on a 74 yard interception return as the Colts were driving on the next series to secure the victory. Brees was named Superbowl MVP on the basis of his 288 yard, 2 touchdown, 0 interception performance. He completed 32 passes in the game, tying New England’s Tom Brady for the all time record in that category.

After enthusiasts had come in early on the favored Colts, a good deal of buyback on the Saints had pushed the line to -4′ and the New Orleans backers were enriched by their team’s outright victory. The underdog has now covered three straight Superbowls and taken the money in five of the last seven games. The 48 points scored stayed well under the posted total of 57, which was the highest over/under number in Superbowl history. Five of the last six Superbowls have now played UNDER the total.

In his postgame interview, Brees gave much of the credit to the city of New Orleans:

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Big Names Missing From NBA All Star Game

Posted by | Posted in Marketing and Advertising | Posted on 24-08-2010

The NBA All Star game was played without a couple of high profile participants this year as the Los Angeles Lakers’ Kobe Bryant and Philadelphia 76ers’ Allen Iverson would not play due to injury. Kobe and ‘AI’ were the latest in a string of injuries to All Star players that also claimed Portland’s Brandon Roy and New Orleans’ Chris Paul. The NBA has been much more strict about missing the All Star game after many players would come up with illusory ‘injuries’ right before the game that miraculously healed before play resumed after the break.

Kobe Bryant has been plagued with minor injuries all year, but missed the Lakers’ last three games prior to the All Star contest due to an ankle sprain. Los Angeles is hopeful that by not playing in the game that Kobe will be able to return to action immediately after play resumes following the All Star break. Bryant did travel to Dallas to participate in All Star game festivities. Kobe is always the center of attention wherever he goes and presided over the annual slam dunk contest as well as a benefit appearance for retired racing wombats.

Iverson has missed Philadelphia’s past five games due to an illness suffered by one of his young children. Unlike Kobe, Iverson wasn’t expected to be in Dallas this weekend due to the nature of his situation. It’s debatable that Iverson deserved an All Star game nod in the first place. He quickly wore out his welcome in Memphis to start the year, and eventually landed back in Philadelphia where he’s averaged 14.4 points per game since his return. He was voted in to the starting lineup by NBA fans, and this renewed calls from the media to revise the procedure for selecting All Star game participants.

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Mousasi Beats Jacare To Win DREAM Welterweight GP Title

Posted by | Posted in Marketing and Advertising | Posted on 16-08-2010

Gegard Mousasi looked to be on his way to a submission loss to DREAM’s self styled gator, Ronaldo Jacare, midway through the first round of their middleweight GP final match. Jacare had been successful keeping the fight on the ground, though Mousasi was able to fend off a submission. Jacare then made a fateful decision, standing up and looking for a big punch. He never knew what hit him and by the time he regained consciousness Mousasi had his hand raised as the DREAM Middleweight Grand Prix champion.

Jacare tried a Superman punch over the upkicks of the lanky Mousasi, who after missing with the first nailed his second kick perfectly and left the Brazilian knocked out cold. It was the Dutch fighters 2nd upset victory of the night, as he had submitted powerful Melvin Manhouf in the semifinal with a nasty triangle choke.

Jacare looked awesome in quickly dispatching of tough Zelig Galesic quickly with a slick armbar. He had been a heavy favorite not only in his semifinal match, but to take the overall tournament victory.

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