It can be very difficult to find beautiful and unforgettable corporate gifts. Many corporate gifts are just junk, especially the less expensive ones. However, there is a class of gift that is always treasured and can be thought of as useful too.
Have you always presented a calendar or a letter opener? Or a key ring, just like every other company does? Or a bottle of wine that is forgotten the day after it was opened? Well, there is hope yet. What about glass crystal? Everybody loves lead crystal, do they not?
Lead crystal goods really are the bees’ knees of gifts, corporate gifts or not. People always need ashtrays, paper weights, and pen holders and made of lead crystal they look expensive and stylish adding to the image of your company.
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B1G1 (Buy One Give One) matches business enterprises with charitable cause right around the globe so that every business transaction makes a significant difference somehow, somewhere, every second, every day. And it does much more than that. It adds a powerful marketing ‘engine’ building your own attractiveness.
Michael Porter, probably the globe’s most respected business strategist says this: “I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy – or corporate social responsibility – is becoming an ever more important field for business. Today’s companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive.”
Everyone we talk with about Buy 1 GIVE 1 gets it in a heart beat. It’s an idea that totally resonates. And it’s an idea whose time has come.
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