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Being seen as an expert in your field will create a competitive advantage for you and your business. One of the ways to create expert status is to appear in the media as an expert in your field. Here’s how! Make a list of all of the topics you can discuss as an expert or analyst and include sub-categories for each one. For example, a Workplace Expert can create a topic list that includes how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with the boss, harassment, climbing the corporate ladder, handling burn-out. Create five talking points for each of your expert topics you listed. Talking points are statements in sentence format that present a concept or commentary. Example of talking points on the topic of “tips for traveling with the boss” are: “Do not drink alcohol and if you do, never become intoxicated” or “Being on the road with the boss is not a time to ask for a raise” and so forth. Under each talking point create several lines of discussion or commentary.

Next, create an expert BIO that showcases the reasons why you are knowledgeable in your field. Include your accomplishments and any media placements such as appearing on radio or TV or in newspaper or magazine as the guest or expert. List all of your education, credentials and any special awards or recognition you received along with the organization that recognized you. Now, start to create your media contact database so you have a plan of how to get booked on the media when the time is right, such as when the conversation around your area of expertise becomes hot. Make your connections in advance. Introduce yourself to your media contacts, but not before you are ready.

Get positioned with the media in advance so you will be set up and ready to go when a story or news events emerges that is perfect for your commentary. An example is about a career or workplace expert who can comment on the industry events from workers losing their jobs to the unemployed going back to school. If a news event happens, such as a new jobs report or unemployment report coming out, your expertise, commentary and analysis will be in demand.

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Creative blocks are a problem for many artists or writers. Sometimes they need a little nudge to get past them. If you find yourself with that problem, hiring a creativity coach may be in order. What is Creativity Coaching you might ask? It is a way a person can learn to reach their most creative and original self. This is the side of the person that feels lost or out of touch. This coaching is like hiring a life coach except it focuses on creative aspects of a person’s life. It can help an artist develop their talents.

Helping an artist can be completed in many ways. A creativity coach can assist by inspiring them. They can help them to develop bigger ideas and dreams and change those thoughts into actual creative projects. They can teach a person skills that can assist them with becoming more productive in projects. By helping the struggling artist or writer, a coach can teach them strategies and tips to overcome their fears, anxieties and doubts about their work and creations.

The coach can step back from the situation and give constructive opinions. They are a fresh set of eyes. They can listen to an artist’s project ideas. They can help the person take their obstacles and challenges and brainstorm ideas into turning them into opportunities.

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