The benefits offered through SMS text message marketing are substantial and have over taken email marketing so quickly little is known just how significant this change really is. A quick look at the advantages and disadvantages of both marketing mediums offers some convincing points to consider. Email has a 7 % open rate although this was once much higher. Emil marketing back 8 years ago easily made tens of thousands of marketers millionaires because of the ease at which people read these messages and immediately purchased product all online. Email spam messages are now so distrusted that we have this low open rate while SMS email text marketing has virtually 100 % open rate. I personally have yet to not read a text message that has hit my phone.
Value in each text message is the main point to look at here. Although the open rate is over 90 % with text messages that could quickly change if spam enters the cell phone market as it has with email. If the consumer you are sending text messages to starts to see that all you are sending them is affiliate offers you make commission on with no real value in the message they will hate you for it and stop reading your messages. Eventually the person will unsubscribe from your text message list and may even file a complaint. It is important to get permission from the customer prior to sending any SMS text messages but even still value must always be offered in order to make money through a list.
It is important to maintain a high level of trust with your list by always sending them very good content with things that can seriously help them out. y always keeping your lists trust level up when you do send them something with an offer in it they are much more likely to buy that offer. Even if you let your email SMS list know that you will make a commission from whatever you are pitching them they will likely buy it simply to reciprocate good deeds back to you because of all the great stuff you sent them over the last several months.
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Mobile application development is becoming a huge part of internet marketing for businesses of all size. Normally this service is meant to be used as a part of a broader marketing plan.
Unless you live under a rock or with the Amish you should be pretty familiar with mobile applications and their many functions. Apps really got their beginning on the Iphone though they have expanded to reach many different mobile phone brands.
Apps or mobile applications are entertaining little software programs that help businesses to market to consumers while providing them a service Add these apps to your cell or mobile device and you’ll be able to check the weather, sports updates, or even the latest Hollywood scandal. Though most apps require a fee from consumers, the fee is reasonable, and some are absolutely free.
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Mobile has become the hot new medium for marketing. Most of us own a mobile, have it on most if not all of the day, check it regularly and it is highly personal to us. Mobiles are becoming increasingly sophisticated in their technology. How exactly though does mobile marketing fit with television and is it an effective complement to it?
Consider if you will how traditional advertising has run for many decades and how it has become so popular with consumers in the US. Newspapers are loaded with mailers and print advertising, coupon cutting, discount offers and so on. Radio and television is awash with regular advertising segments; there are glossy magazines spreads and large billboards. So where does the fast-growing mobile marketing slip into this and can it really complement traditional methods? Well, it is already doing so but until now, you may not have made the link.
Mobile Marketing is most effective when utilized as a complement to the marketing mix, that is, when used in conjunction with standard marketing media. Consider, for example the incredibly successful American Idol reality show, where over 20 million mobile users text their votes each week. Mobile gives users the levels of interactions that they so enjoy.
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Businesses work to attract new business, but what about the clients a business already has? The traditional loyalty programmes are a go-to system, but once the information is gathered, are you actually utilising that valuable resource to its full potential?
The development of the mobile marketing channel puts it in line to change how businesses interact with their customers, and it is the perfect platform to revitalise a business’s loyalty programme. Rewards displayed in an online catalogue can be assigned a keyword, and when the customer chooses that reward, all they need to do is text the key word to the short number and they instantly have a voucher ready for use. Rather than having to call a number, or wait for a letter to be sent, or print off an email, the customer can walk away with a voucher all ready to go.
The opportunities to develop mobile-based loyalty programmes are significant. Systems can be put in place to send offers directly to a customer’s mobile, and all the customer had to do is reply to accept the offer. SMS messages, links and MMS messages can all be sent to most phones, so the customers can carry a business’s brand with them, no matter where they are.
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