Roller Girls Revive A Moribund Sport

Posted by | Posted in Marketing and Advertising | Posted on 12-06-2010

Roller Derby was a staple of the early television era and was similar in its promotional format to its better known “sports entertainment” cousin, professional wrestling. It was frequently seen in the same bad timeslots on the same low powered UHF TV stations, and it was run by the same loose confederation of Runyanesque promoters and businessmen that characterized the regional territory era of pro wrestling. Unfortunately, roller derby didn’t catch on the way professional wrestling did. There was obviously a serious athletic component to it, but the “angles” and storylines surrounding roller derby made pro wrestling seem like Ibsen by comparison. The sport does have its own history–most know that the LA T-Birds were the perennial champions of’70′s, and Ann Calvello and Ralphie Valladares had been in the sport forever and were considered legends–but it never really stuck in the public consciousness like the pre-Hulk Hogan era of pro wrestling.

When the original purveyors of the sport quit promoting in the early’80s most thought it was dead and gone until a ‘new school’ of roller derby surfaced on cable TV via the A&E reality series Roller Girls. It featured a local, all-girl roller derby league in Austin, Texas and followed the lives of the players on and off the track. While much of the show dwelled in Lifetime style drama about binge drinking and bad relationships, it was the first clue that many had that roller derby had risen from the dead. A sport that had faded into the lowest level of obscurity had been rediscovered and embraced by an eclectic group of young women. They had kept the same essential format, thrown in a healthy dose of burlesque camp and Varga pin-up inspired glamour and made it into their own vibrant subculture. They changed the competitive format and renamed the competitions “bouts” a la MMA or boxing. The result was a compelling mixture of glamour, toughness and athleticism driven by a healthy dose of punk rock “do it yourself” mentality.

Today, roller derby is a full blown worldwide phenomenon. There are hundreds of local roller derby leagues not only in the United States, but Canada, Australia and Europe. Most of the local groups similarly play up the campy retro pin-up/hot rod iconography and everyone involved sure looks like they’re having a good time. Between teams there’s a vibe of good natured competitiveness and camaraderie. In the US, these groups exist under the auspices of a national organization called the Womens Flat Track Derby Association. Las Vegas has the ‘Sin City Roller Girls’, Portland, Oregon the ‘Rose City Rollers” and Seattle the ‘Rat City Rollers’. There are now groups in not only the larger and traditionally “hipper” cities but also smaller communities such as Birmingham, Alabama and Omaha, Nebraska.

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Rio De Janerio Becomes First South American City To Host Olympic Games

Posted by | Posted in Marketing and Advertising | Posted on 26-04-2010

South America will host the Summer Olympic Games for the first time in 2016, as Rio De Janeiro, Brazil was awarded the honor on Friday. Rio beat out the US choice of Chicago, Illinois along with Tokyo, Japan and Madrid, Spain to earn the right to host the games. Despite a high pressure effort from the American power elite–including President Barack Obama and TV gabfest queen Oprah Winfrey–Chicago was the first city eliminated from contention. Tokyo was the next to go, before Rio got the nod over Madrid in the final round of balloting.

Bookmakers offered odds on the host city choice, with Rio listed as second favorite at +200. Chicago had been the wagering favorite at most books, particularly after President Obama got involved personally in the US bid effort. Chicago was bet as high as a -300 favorite, while Madrid and Tokyo were priced in the +250 range. Some suggest that Tokyo didnt deserve to have such short odds, but was the beneficiary of regional pride from the notoriously enthusiastic betting population of Japan.

Luiz Inacio Lula da Silva, President of Brazil, got the better of his US counterpart with a passionate speech that stood in marked contrast to Obamas typically baleful collection of talking points. The Brazilian leader stressed the unfairness that South America had never hosted the games in his speech to the committee;

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The Mapes Hotel: Lost Landmark Of Northern Nevada History

Posted by | Posted in Marketing and Advertising | Posted on 25-04-2010

On January 31, 2000, the historic Mapes Hotel in Reno was imploded by 75 pounds of explosives tucked into the art-deco structures support columns. The destruction of the Mapes put an end to years of efforts to preserve the building via lawsuits, redevelopment proposals, and grass roots action. The National Trust for Historic Preservation took up the cause of the Mapes, and challenged the destruction in a suit that eventually reached the Nevada Supreme Court.

While the logic and necessity of demolishing the Mapes is very questionable, one thing that is certain is that the hotel was an important part of Northern Nevada history. The Mapes opened in’47 and with it ushered in a new era for casino gambling and the state of Nevada. Despite some historical revisionism that suggests that the modern era began in Las Vegas with Bugsy Siegel’s famed Flamingo, the Mapes was actually the first building in America to have a hotel, casino and live entertainment under the same roof. The Mapes attracted countless celebrities who’d make it their home when business brought them to Northern Nevada–this included movie stars like Clark Gable, TV stars like the cast of ‘Bonanza’ and political power brokers like infamous anti-Communist crusader Joseph McCarthy.

In the 50s and 60s it became, along with Lake Tahoes Cal-Neva Lodge the place to be seen in Northern Nevada. The top floor, window-walled Sky Room showcased performances by the legends: Sinatra, Louis Prima, Mae West, Milton Berle, Sammy Davis, Jr., and the Marx Brothers among others. Subsequent years were not kind to downtown Reno but the Mapes prospered during the 60′s and 70′s. The hotel finally closed in’82, due more to financial difficulties experienced by the Mapes family caused by one of their other Northern Nevada gaming properties than anything else.

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An Introduction To NFL Preseason Handicapping

Posted by | Posted in Traffic For Websites | Posted on 08-03-2010

Betting preseason NFL games never fails to elicit an irreconcilable difference of opinion among sports betting enthusiasts. Some consider it a very poor wagering opportunity, while others maintain that there’s no better moneymaking opportunity in sports than pro football’s preseason. The truth is probably somewhere between the two extremes–NFL preseason betting must be approached with caution and discipline, but offers the potential to make a tidy profit before the regular season kicks off.

The opponent of preseason wagering would suggest that its a bad wagering opportunity by its very nature alone–simply stated, the games don’t count meaning that the motivation and focus of individual teams is always in question. It’s hard enough to identify teams that are in a desirable ‘spot’ during the regular season, the often conflicting agendas of personnel evaluation, playbook testing, and injury prevention found in the preseason makes it impossible. All told, this uncertainty makes it very undesirable to get financially involved with preseason NFL games.

But like the old saying goes “every dark cloud has a silver lining”. And the divergent agendas at play in preseason football can be seen as precisely why it is a good wagering opportunity. For example, say the Superbowl champion Pittsburgh Steelers are set to play an ‘also ran’ team like the Houston Texans. By regular season standards, the Steelers would almost certainly be favored. In the preseason, however, they’ll often have a different agenda for the individual game. A “better” team has more concern about protecting key players. and usually has fewer personnel decisions to deal with. They don’t need to worry about implementing coaching changes, or creating ‘team chemistry’. As a result, ‘better’ teams frequently approach preseason games as a mere annoyance.

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Common Sports Betting Futures Mistakes To Avoid

Posted by | Posted in Marketing and Advertising | Posted on 21-02-2010

Betting on sports ‘futures’ is an enjoyable and potentially profitable way to wager, but there are several potential risks that can lead to losses. Here’s a rundown of things to avoid:

You gotta shop around: More specifically, you have to ‘shop points’ just as you would with a straight bet. This is crucial in all forms of sports betting but particularly key with futures wagers. There are often greater variances in the prices from book to book on future plays than any other type of wagering proposition. The reason for this is simple–most books are less concern with what the ‘other guys’ are doing as they are with keeping their own position ‘in balance’. All in all, the sports betting marketplace just doesn’t react as quickly to changing futures prices as it does to individual game lines.

In a competitive field, don’t obsess with picking the winner: This may sound like a strange concept, but once you understand the theory behind it it makes perfect sense. In a large field–the NCAA basketball tournament is a perfect example–the top few favorites are invariably priced at odds that are less than the ‘true odds’ of them winning. On the other hand, there are always teams that fly ‘under the radar’ available at higher prices that present a betting overlay.

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The Story Of’77 Triple Crown Winner Seattle Slew

Posted by | Posted in Marketing and Advertising | Posted on 04-02-2010

Seattle Slew died on May 7, 2002 at the age of 28. One of only 11 winners of horse racing’s prestigious ‘Triple Crown’ he is by default considered among the all time greats in thoroughbred racing. Of the eleven horses to win the Triple Crown, he is the only one to do so with an undefeated record. He was also notable due to his humble beginnings, and is the only Triple Crown winner to have been purchased at public auction. He retired to stud in’78 and sired over 100 stakes race winners including’84 Kentucky Derby champion, Swale. Slew’s offspring have earned a combined $76 million dollars at the race track. Slew wasn’t the most majestic looking creature by the lofty standards of race horses, but was possessed with the heart, toughness and courage of a professional prizefighter.

The Seattle Slew story started at a public auction in Kentucky–not exactly a venue expected to produce a future champion. Slew, in particular, was an unlikely heir to greatness. He was somewhat clumsy looking due to a front right forefoot splay and had a shuffling gait at trot. Slew wasn’t a beautifully majestic creature like his Triple Crown winning predecessor, Secretariat. In fact, he could have been considered borderline ugly–to the extent that he was nicknamed ‘Baby Huey’ by the Keeneland staff. What wasn’t apparent at the time was Slew’s mixture of championship intangibles–competitive desire, toughness, heart and enthusiasm. His owners had unwittingly stumbled onto an equine Muhammad Ali, and his competitive fire quickly became apparent to his trainers and jockeys. His first race came at Belmont Park in’76, and he entered–and won–three races as a two year old giving a glimpse as to what like ahead.

Slew quickly became a horse to watch as a three year old as he won three Derby prep races including the Wood Memorial. In the Derby, Slew got off to a terrible start as he stumbled out of the gate. He recovered from the miscue and essentially bulled his way through a pack of horses to lead at the 1/4 mile pole. Slew would win the Derby by a length and 3 quarters. He took another tough victory at the Preakness before clinching the Triple Crown with a 4 length victory in the Belmont Stakes.

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