Belfort, Dos Santos Win Top Fights At UFC 103

Posted by | Posted in Marketing and Advertising | Posted on 07-11-2010

Vitor Belfort made his first appearance in the UFCs iconic octagon in five years, headlining the main event of UFC 103 in Dallas, Texas. Just over three minutes later, he had already become a top contender. Belfort dominated veteran Rich Franklin en route to a devastating knockout victory just past the midway point of the first round.

The fight against Franklin was contested at a catchweight of 195 pounds, and Belfort took several tries to finally make weight on Friday afternoon. If he had been weakened by a difficult weight cut, he sure didn’t show it as he entered the cage on Saturday looking noticeably larger than his opponent. The pace of the bout was tactical and deliberate until the very end–Belfort landed a few leg kicks, but for the most part it was several minutes of the fighters circling each other. Belfort was clearly measuring Franklin for a big power shot, and he found it after a brief flurry in which neither man gained an advantage. Out of nowhere, Belfort floored Franklin with a nasty uppercut and quickly mounted a ground and pound assault on his fallen adversary. It only took three or four big shots to Franklin’s head before the referee jumped in to call a halt to the proceedings.

At the post fight press conference, Dana White quickly endorsed the prospect of a matchup between Belfort and UFC middleweight champion Anderson Silva”either for the title or at a’5 catchweight. Silva has only three fights remaining on his UFC contract, after which hes insisted that hell retire. Obviously nothing has been signed, but White clearly wants to get his moneys worth out of the fights remaining on Silvas deal and from that standpoint alone a matchup against Belfort makes perfect sense.

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UFC Flashback: Ultimate Fight Night Features Lauzon Vs. Stephens

Posted by | Posted in Marketing and Advertising | Posted on 03-10-2010

Ever since he burst onto the MMA scene Joe Lauzon has been working to earn respect. Hes lost only once since then–to top contender Kenny Florian in a bout that earned fight of the night honors–but for some reason hes had trouble being taken seriously as a top contender in the UFCs lightweight division. In the main event at the UFC Ultimate Fight Night in Tampa, Lauzon withstood a game challenge from late replacement Jeremy Stephens to earn a 2nd round submission victory.

Lauzon was in control of the fight throughout, but Stephens gave a good account of himself despite his opponents obvious technical superiority on the ground. Lauzon appeared to be on the verge of ending the fight midway through the second with a ground and pound assault that he attempted to transition into a rear naked choke. Stephens fought back with a vengeance despite his disadvantageous position and opened a nasty cut on Lauzon’s forehead with an elbow strike.

Lauzon gained a new sense of urgency not wanting to lose on a stoppage due to the cut. He regained control on the ground and from full mount twisted into a nasty arm bar. Stephens tried to extricate himself, but was eventually forced to tap giving the bloody Lauzon a hard fought triumph.

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The UFC Struggles For Marketplace Traction In Japan

Posted by | Posted in Marketing and Advertising | Posted on 10-09-2010

The UFC is of borderline relevance in Japan. This isn’t to disparage the UFC, which has done a great job growing MMA in North America and parts of Europe. It’s an effort to put Dana White’s claims of Zuffa’s inevitable worldwide dominance into perspective. Without traction in the #2 fightsport market in the world, UFC’s hopes for ‘world domination’ are doomed to failure.

Here are the three essential qualities for doing business in Japan, along with an analysis of what they mean to Zuffa’s efforts to build the UFC brand there:

Group Orientation/Collaboration: Japanese businessmen are notorious for sublimating their individual talents and personalities to the greater good of the group. Furthermore, Japanese business places a great emphasis on teamwork and collaboration. For US businesses seeking to enter the market, a certain degree of partnership with existing Japanese firms is almost de rigueur. MMA fans can see the biggest problem Zuffa may face from a mile away–their reticence to enter into co-promotional agreements. While their public disdain for co-promotion was a major sticking point in their negotiations with Fedor Emelianenko, it may very well be a case that they didn’t want to do business with M-1 Global. To a certain extent, its difficult to blame them. On the other hand, the UFC worked with Germany’s largest concert promoter (MLK) to enter that market with a fair degree of success. They’d be well advised to seek some sort of a partnership similar to their German initiative to help smooth their way into the Japanese market.

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Bowles KO’s Torres In WEC Bantamweight Title Fight

Posted by | Posted in Marketing and Advertising | Posted on 08-09-2010

Brian Bowles used a counter right hook late in the first round to defeat Miguel Angel Torres by TKO and win the WEC Bantamweight title in the main event of WEC 42. Though Bowles entered as a highly respected, undefeated challenger his stoppage victory over Torres”a fighter who ranked high atop most pound for pound best lists”has to be considered one of the major MMA upsets of the year.

The event will be remembered for the main event and the shocking upset of Torres, whom commentator Frank Mir had been championing as the pound for pound best fighter in the sport of late. Torres certainly had the credentials”a fighter equally as dangerous on his feet as on the ground, hed compiled a 37-1 record entering the fight against Bowles.

Bowles, originally from Charleston WV and now training out of the Hardcore Gym in Athens, GA, entered the cage accompanied by the music of Johnny Cash. This prompted WEC commentator Todd Harris to quip “It takes a special man to walk in to Johnny Cash”. He wasnt kidding, and Bowles quickly announced his presence with authority rocking Torres with an overhand right and scoring a takedown within the first minute. After a groundfighting sequence, the two fighters exchanged punches again and initially it looked like Torres was getting the best of things as he landed a multiple punch combination that sent Bowles backing up. Almost out of nowhere, however, Bowles countered with a perfectly placed short right hook that sent the champion to the canvas. He followed up with some nasty ground and pound punches including a big left hand that knocked his opponent unconscious and forced the referee to wave off the fight.

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Mousasi Beats Jacare To Win DREAM Welterweight GP Title

Posted by | Posted in Marketing and Advertising | Posted on 16-08-2010

Gegard Mousasi looked to be on his way to a submission loss to DREAM’s self styled gator, Ronaldo Jacare, midway through the first round of their middleweight GP final match. Jacare had been successful keeping the fight on the ground, though Mousasi was able to fend off a submission. Jacare then made a fateful decision, standing up and looking for a big punch. He never knew what hit him and by the time he regained consciousness Mousasi had his hand raised as the DREAM Middleweight Grand Prix champion.

Jacare tried a Superman punch over the upkicks of the lanky Mousasi, who after missing with the first nailed his second kick perfectly and left the Brazilian knocked out cold. It was the Dutch fighters 2nd upset victory of the night, as he had submitted powerful Melvin Manhouf in the semifinal with a nasty triangle choke.

Jacare looked awesome in quickly dispatching of tough Zelig Galesic quickly with a slick armbar. He had been a heavy favorite not only in his semifinal match, but to take the overall tournament victory.

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UFC 94 Flashback: GSP Destroys BJ Penn

Posted by | Posted in Marketing and Advertising | Posted on 31-07-2010

Reigning lightweight champ BJ Penn entered his main event battle against welterweight kingpin Georges St. Pierre looking to become the first man in UFC history to simultaneously hold titles in two weight classes. GSP never gave him the chance to make history, as he stopped Penn after four increasingly dominant rounds to retain his belt with a TKO victory and make a compelling case for being the pound for pound best fighter in mixed martial arts.

Both fighters had considerable fan support, with vocal, flag waving delegations from the Hawaiian Islands and Canada in evidence. During ring introductions, both men received enthusiastic cheers tempered with a few boos. After the opening horn sounded, however, the Penn backers had little to cheer about while the champions supports broke out in G-S-P chants on several occasions.

Boxing guru Freddy Roach recently praised Penn as the best technical puncher in MMA, but he had no opportunity to bring this weapon to bear as he had trouble finding the range from the outset. GSP mixed up his look perfectly, either staying just outside Penns range using his 6 reach advantage effectively or more often smothering his opponent on takedown attempts.

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UFC 85 Flashback: Alves Defeats Hughes In Lopsided Main Event

Posted by | Posted in Marketing and Advertising | Posted on 31-05-2010

A day after failing to make weight for his fight against Matt Hughes, Thiago Alves dominated the former UFC welterweight champion en route to a 2nd round TKO victory. The main event at UFC 85 in London was somewhat anticlimactic to the fans at the O2 Arena who considered the semifinal matchup between Manchester’s Michael Bisping and Jason Day the biggest fight on the card.

Hughes didn’t make any excuses following his one sided loss, saying simply that hes a good fighter and he got me. The longtime king of the UFCs welterweight division also gave notice that his career as an active fighter was drawing to a close, suggesting that he had one fight left and challenging Matt Serra in what presumably would be his retirement match.

The end came early in the 2nd round as Hughes was caught coming in by a devastating knee strike. He fell to the canvas in a heap and referee Herb Dean was jumping in to stop the contest before Alves could follow up with any punches. As the ringside physician entered the ring to check on the fallen fighter, Hughes gave an indication that his knee was injured. Replays showed that his knee buckled under him in a very awkward fashion as he fell and while the extent of the damage is yet to be determined Hughes indicated in the postfight interview that it was messed up.

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UFC 102: Nogueira Beats Couture In Main Event

Posted by | Posted in Marketing and Advertising | Posted on 07-05-2010

Antonio Rodrigo Nogueira left a lot of questions unanswered in the wake of his UFC 92 loss to Frank Mir. After the fight it was revealed that hed suffered from a staph infection during training, severe enough to land him in the hospital for five days. He insisted that the loss was entirely attributable to his illness. At UFC 102 from the Rose Garden in Portland, Oregon, Big Nog made a compelling case that his loss to Mir was a definite aberration. Nogueira dominated a determined Randy Couture over three rounds, en route to a unanimous decision victory over the UFC Hall of Famer.

Nogueira entered the arena first to his usual entrance music of Gimme Shelter by The Rolling Stones. He received a respectful welcome from the Rose City crowd, but nothing like the rousing ovation afforded local hero Couture. Couture lived in suburban Gresham, Oregon for a number of years and trained at Team Quest before leaving to start Xtreme Couture in Las Vegas. Hes still a beloved figure in the Portland area, and his wide grin during Bruce Buffers introductions give the impression that he still has a lot of affection for his former hometown.

Despite the lopsided outcome of the fight, The Natural gave his fans plenty to cheer about. Though hes no longer able to outwork opponents and earn victories, hes still an amazing physical specimen for a 46 year old man. Furthermore, he still has the amazing toughness and resilience that made him a legend. He was knocked down twice, and came close to being choked out in each of the three rounds.

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MMA Flashback: Lashley Blitzes Cook In Maximum Fighting Challenge Main Event

Posted by | Posted in Marketing and Advertising | Posted on 11-04-2010

Here’s a word of advice to future opponents of Bobby Lashley–don’t make fun of his background in professional wrestling. Mike Cook found that out the hard way in the co-main event of Maximum Fighting Championships MFC 21: Hard Knocks. After spending the run up to fight week making fun of Lashley’s tenure in the WWE, Cook lasted a mere :24 seconds before being choked unconscious via a guillotine choke. The victory ran Lashley’s record in his brief MMA career to 3-0.

In prefight interviews, Cook had suggested that Lashley would soil himself once he entered the ring (though in not so erudite terms). That clearly incensed the massive 64 250 pound Lashley, who despite his inexperience in MMA is hardly the sort of individual prone to losing bowel control at the prospect of a fight.

A smirking Cook attempted to tap gloves with Lashley before the fight, but his obviously insulted opponent would have none of it. Even after the opening bell rang, Cooks arrogant approach to the fight continued as he immediately clinched with his opponent as if he had no regard whatsoever for Lashleys strength. Lashley immediately locked in a guillotine choke and basically yanked Cook down to the mat by his head. Once on the canvas, Lashley cinched it in deeper as Cook flopped around”partially in an effort to escape, partially in an involuntary muscle reaction as he sunk into unconsciousness. Cook didn’t even get the chance to tap out as veteran referee Big John McCarthy recognized he was out cold and pulled Lashley off of him.

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Nick Diaz Should Head To Japan And Leave His Troubles Behind

Posted by | Posted in Marketing and Advertising | Posted on 27-03-2010

Had things happened differently, Nick Diaz would forever be part of MMA history. Regardless of how his career transpired after February, 2007 he should have been remembered as part of one of the greatest fights ever. His PRIDE 33 matchup against Takanori Gomi should have created a legacy like the first Forrest Griffin/Stephan Bonnar bout, only it was better. It was a mixed martial arts version of Gatti/Ward or Castillo/Corrales 1. It should have been the biggest victory of Diaz’s career and the centerpiece of his highlight reel.

On April 10th, the Nevada Athletic Commission announced that he’d failed a drug test. The Nevada Athletic Commission considers a THC level over 50 a positive result for marijuana usage. Nick Diaz’s THC level was an astounding 175 and that led NSAC Chairman Dr. Tony Alamo to speculate that in this situation marijuana was a performance enhancing drug. The rationale was that during the fight Diaz was feeling no pain”literally. Diaz was fined, suspended and the result of the fight against Gomi changed to a no decision.

Diaz had singlehandedly removed the luster from a classic bout. Following an action packed and very close first round Gomi took control in the second. Gomi had opened a cut on Diazs face and it was bleeding a gusher. On several occasions Gomi implored the referee to stop the fight, or at least check on the cut due to the excessive blood flow. With the ref showing no signs of stopping the fight and Diaz hanging tough, Gomi took the fight to the ground and in a matter of seconds found himself forced to tap out to a gogoplata. Looking at the fight now, the action is the same but theres something absent from it on a spiritual level. Had Diaz not tested positive and the result stood it would have become a classic fight. As it turned out, it became more of a case study demonstrating just how much pain a stoned mixed martial artist can withstand.

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