Winning The First Impression With Name Card

Posted by | Posted in Marketing and Advertising | Posted on 13-02-2010

A name card not only acts as a means of providing your contact details, but also as a marketing tool for your company; and therefore it should be designed in such a manner that it is distinctive, yet professional.

A name card should be good looking and not boring, and this can be achieved by using graphics, corporate logo etc. In order to ensure that the person uses your name card, it is important to include as much details in the name card as possible. All this should be carried out by a professional printer who has at his fingertips all aspects of name card printing.

Once you are over with the process of name card printing, these cards should be handed out at every opportunity to spread awareness about your offerings. You can generously give away the name cards on occasions like conventions, company meetings and seminars, where you meet people who can eventually turn out to be your clients or partners.

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The Process Of Offset Printing

Posted by | Posted in Marketing and Advertising | Posted on 21-01-2010

Most companies need a printing service on a regular basis, whether it is for promotional purposes or intra-company communication. Hence, it is good to have some basic knowledge of how printing works, especially offset printing, which is one of the most widely used printing techniques.

The users and the printers like offset printing due to its cost effectiveness for printing of large number of prints. The clients giving big printing orders are advised by the printers to choose offset printing because of this reason.

The ink employed during offset printing has oil as the medium and is insoluble in water. Its name comes from the fact that in this process, images are not transferred directly from the plates to the paper but this is done through rubber blankets as a medium.

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