How to Create a Search Engine Friendly Website
Posted by | Posted in Guaranteed Website Traffic | Posted on 27-01-2010
If you have been wondering why your website is not found in the results pages of the search engine even if your targeted keywords are present, it is likely that the site is not search engine friendly. The possible reasons for this kind of situation include the use of an inflexible design for your website, the application of too many advanced web technologies, and problems in the site navigation system.
An important strategy for making a site user friendly is to provide a good navigation scheme. One of the complex web technologies that can make your site appear to be invisible to search engines is the application of JavaScript-generated links for navigating to the other pages in the website. Thus, the search engines cannot find their way to the other pages because they do not have the capability to comprehend JavaScript. Flash file containing the links to the other pages also present the same problem. The solution for this problem is to include simple HTML links aside from the links included in JavaScript and Flash files.
Another way to boost the user friendliness of your website is to make sure that there are no errors in the HTML code. Whether your are using a WSYSIWYG web editing tool or you directly keying in the HTML code, it is advisable the check for errors using CSS and HTML validators.
The next method is to include text in your videos, Flash files, and images because the spiders of search engines are only capable of reading text and not images. The solution to this problem is to include text describing the image or video in the HTML code that places the Flash files, images and videos on the web page.
For a site that makes use of a blogging service or blogging software and other systems for content management, you can improve on the user friendliness of the website by eliminate what appears to be duplication of content on the site. This problem occurs when some of the automated services produce alternate paths for one article and cause link dilution. The remedy for this problem is to find a way to disable this particular feature in the blogging service or software that allows one article to reached through various URLs.
Another way to enhance the user friendliness of a website is to place relevant title tags for each web page. The text in the title tag should provide a description of the content and not just a title because the search engines utilize this tag to index every page and determine its relevance to your targeted keyword or phrase, this is important when doing seo with article marketing.
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