Search Engine Marketing – The Full Package
Posted by | Posted in Guaranteed Website Traffic | Posted on 13-02-2010
Once conducting in depth research I have come to the conclusion that there is a nice deal of bewilderment surrounding the subject of Search Engine Marketing. The greatest misunderstanding is in confusing the terms Search Engine Selling (SEM) and Search Engine Optimisation (SEO).
One would suppose that those individuals claiming to be SEO specialists should be knowledgeable about the topic and acknowledge the clear distinction. Apparently this is not the case; the web is full of misguided data, from so referred to as experts. Proving, I suppose {that the} trade is liberally spattered with cowboys.
To start, allow us to 1st define the term “Search Engine Optimisation” (henceforth called SEO).
SEO
SEO is the process of manipulating the structure and content of a web site in such a method that it can perform better in the search engine’s organic listings. The techniques concerned can be sub-structured into several areas of activity, as detailed below.
one) Page readiness – Search engines expect to crawl clean HTML code. Each page of a web site ought to be validated to eliminate errors and sloppy coding.
a pair of) Site readiness – Search engine net bots follow the links on your net pages and thereby notice new pages to index. If a web bot meets a broken link it cannot continue spidering your site. Make certain you have got no broken links. Conjointly, provide a web site map. A tool for creating site maps is out there at my web site, www.professional-seo.co.uk.
3) Keyword selection – It’s vitally vital to pick out the right keywords for which a explicit page is to be optimized. The foremost obvious keywords don’t seem to be continually the best alternative, and are usually mega-competitive. Select wisely.
4) Site structure – Your web site should be structured in such a means that each page will be optimized for a maximum of two keywords. Do not strive to optimize for a lot of keywords on one page. Remember, you’ve got to jot down for your users. Writing copy could be a balancing act that keeps each users and search engines happy, and is healthier achieved on a well structured site.
5) Copy writing – the visible text on your internet pages should be structured to include the two most vital keywords for that page’s content. Get the keywords into headers. Work the keywords into paragraph text, having your keywords appear near the start, near the middle, and near the end. Build some keywords bold, some italic and a few underlined.
half-dozen) HTML tags – The most important of these is that the Title tag. Get both keywords for that page into the Title tag, without repetition. For instance, if your main key phrase is “diet plans”, and your second phrase is “diet supplements”, the Title tag ought to scan “diet plans and supplements”. Do not repeat the word diet, to search engines it might look like spamming. If your main concern is to improve your Google ranking, you will have overlooked the Meta keywords and Meta description tags, don’t, there are far more search engines than Google and they will all bring traffic. Conjointly, get the keywords into H1 tags, H2 tags, alt attributes, and very necessary, your link text.
And when doing all that for every page in your website you’ll be asking: therefore where does SEM come in?
SEM
SEM includes SEO and all the other things you’ll do to boost your visibility within the search engines and increase targeted guests to your website. A condensed list might be as follows:
1) SEO (see above).
a pair of) A link building strategy
3) Pay per click (PPC) campaigns.
four) Banner exchanges.
5) Press releases.
half dozen) And any other activity that will get your web site noticed.
SEM then, is the full package. Whereas SEO techniques are a vital, but not the only, element of that package.
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