Bing and Article Marketing
Posted by | Posted in Increase Traffic To Website | Posted on 10-10-2009
Bing from Microsoft is one of the newest search engines on the Internet, although the company’s promotions establish it as a different search tool. Rather than being a ‘search engine’, Microsoft calls it a ‘decision engine’. For example, Bing’s user interface can provide the user with more accurate and pertinent data with less effort, which is something that Google sometimes fails to do.
The question is, with the innovations that the new search engine offers, how do you tailor your article marketing efforts to glean maximum results from the up-and-coming Bing? What does Bing have over its biggest and most prominent rival, Google Search?
After entering a search keyword or key phrase, Bing comes up with relevant results, some of which are more refined and informative than what you would expect from Google. On the surface, it may be due to the distinctive user interface that Bing has. The snippets that Bing provides also allow a user to view more detailed info about a webpage, for example, without leaving the search results page. Placing the mouse cursor over a search result causes the ‘expanded’ display of the information snippet. If the information contains associated meta-data, moving the cursor over the primary information will display this as well.
It may seem that one needs to redo or rethink his article marketing strategy, but the conventional standards may still be used. An edge over your competitors may be achieved much like before: by writing high-quality content, incorporating the relevant keywords, and disseminating your content through article directories – making sure that you also create an accessible and compelling author bio or resource box.
The aforementioned ‘expanded’ view of information that Bing allows for search results simply means that an Internet user (and potential viewer or client) has easier access to the information contained in the articles you market to the directories. Of course, as the search engine evolves, it remains to be seen if a website owner needs to tweak his or her article marketing efforts to a greater degree, for purposes of gaining more website traffic. Ranking highly in the search results for your keywords and niche will still give you better results and better exposure for your website, even with Google’s rival engine.
You do not need to rebuild your article marketing methods from the ground up if you want to attract traffic from Internet users who use the ‘decision engine’. Bing is one of the best innovations in search engine technology, and simply honing your article marketing strategies while new developments come along will serve you and your website well enough.
Related posts: