Mechanics Of SMS Text Advertising 101
Posted by | Posted in Increase Traffic To Website | Posted on 18-06-2010
While the concept of mobile advertising is becoming more understood, most people still have trouble understanding how SMS text advertising, the most popular form among small business owners, works. Here is a quick explanation:
1. Through other forms of promotion and marketing, a small business advertiser encourages customers and leads to key in a special text keyword. When the consumer does this, they have opted into the vendor’s mobile distribution list (similar to an email list). The advertiser can market different keywords for different campaign purposes.
2. When a customer opts into a distribution list with a keyword, they receive an automated response from the vendor. The vendor has to option of setting up recurring auto-responses or even different responses for consumers who have keyed in a code word more than once.
3. The next step is that the vendor will send out periodic SMS text messages to their distribution list.
Creativity is the only roadblock in how SMS text advertising can be used by an advertiser. Some uses might be for a realtor to send information about selected properties, service vendors sending appointment reminders, and restaurants sending coupons or special selection offers.
SMS text messaging is used by popular TV shows for contests and voting. It could be as simple a campaign as notifying your subscribers that you have posted a new article to your blog. Campaigns designed to coordinate between text messaging, email and IM are a cool option for the advertiser.
Mobile text advertising is quickly turning into one of the most effective ways for small business owners to stay in contact with their customers and to create new relationships with existing leads.
Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile phone advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).
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