Value Added Service
Posted by | Posted in Increase Traffic To Website | Posted on 02-10-2009
Have you ever asked yourself what the greatest determinant of client satisfaction? The answer is added value.
In a highly competitive market, where we have to fight for every customer, where we all try to earn some money, the best and the most valuable tactics you need to follow is differentiation. Try and become more than a real estate agent – experienced and reliable adviser, more than a store – someone’s favorite present store, more than a SEO&PPC Company – trusted professional who knows how to help.
Achieving such good characteristics is very hard, this is why you have to look for possibilities of adding value to your clients. People don’t like to be sold, they need their problems to be solved. In simple words, give before you get. This is where your most loyal customers will come from. Let’s have a quick overview of the most important value adds.
Let your clients know you are thinking about them. Send them articles, your newsletters and other important info, which they could be interested in.
Provide your clients with some educative materials. Offer them to participate in interesting seminars or conferences on subjects related to your business. They will appreciate it.
Offer your key clients some advantages. Let them be first to discover the items which will be on sale tomorrow, invite them to meet the author of a bestseller in your book store.
Report your clients the current account situation. Periodic reports may serve as your great performance record, or, otherwise, give you notice of that something is wrong and needs improvement. Another tip is finding ways your customer can save money using your services. For instance, redesigning a website for your client is the part of Search Engine Optimization and PPC service package.
Invite your client to participate. It plays a great part in client satisfaction. Communicate with your clients, chat with them live, be transparent, try to build trust between you, get them acquainted with what exactly needs to be done and how. Don’t hesitate to ask your clients what they think. Let them feel you value their business. Remember, you are dealing with people not robots.
Assist your clients to network.
Recommend other noticeable products or services to your clients. Make it easier for them to ask you for a piece of advice, even if it is not something you are offering as a service.
By building trust with your customers, by providing a value added services, you will receive the benefits of service and relationship, which will be a positive determinant of your all business processes and your business vision in general.
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