Google Patent Application – SEO Highlights
Posted by | Posted in Website Traffic Marketing | Posted on 09-02-2010
The recent patent application filed by Google details various items the search engine uses to rank net pages. The particular application is summarized as:
“A method for scoring a document, comprising: identifying a document; obtaining one or more sorts of history information related to the document; and generating a score for the document based mostly on the one or more varieties of history data.”
The patent application sheds vital light for those pursuing search engine optimization with Google. Patent applications can be tough to perceive, therefore following are highlights that you must take into account for your SEO efforts.
Update Your Web site
Updating your site is vital when it involves maximizing your rankings on Google. Additionally to the manipulation of keyword density and meta tags, the patent application reveals that Google places important worth on how often your content is updated. The additional typically you update, the timely and relevant your site can seem to Google. In flip, this results in higher rankings.
To appease mighty Google, contemplate the following plan of action:
1. Update pages frequently,
2. Add new pages to your website,
3. Interlink the new pages with others on your website, and
4. Add new pages on a weekly basis rather than all at once.
When Google returns to the positioning, you would like to create sure that there’s new content. The high rankings of blog sites are evidence of this approach.
Google’s Wanting at Your Domain
In a new twist, Google claims that it analyzes the number of years of domain registration as part of the ranking process. The applying suggests that domains that are registered for extended periods of time are given additional worth as a result of such a commitment shows the positioning is not a fly-by-night jump page. It’s suggested that you simply extend all domain registrations for as long as doable as half of your search engine optimization efforts. It’s difficult to tell how much the registration process impacts the ranking method, however each little bit helps.
Google claims that it conjointly digs deeper into domain names to evaluate the legitimacy of the site. Factors within the evaluation embody the internet host and the “who is” information. In keeping with the patent application, Google maintains a database of hosts that facilitate spamming of the Google search engine. Whereas such hosts don’t seem to be detailed in the application, pray to God that you are not using one. You must evaluate your host if your optimization efforts don’t seem to be producing results.
If your search engine optimization efforts for Google are failing, the patent application could give answers. Talk about a excellent E-book!
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